Kmarts What a Doll!™ Collection

Most little girls love playing with dolls and can spend hours playing mommy! Kmart is introducing every little girl’s new best friend in its exclusive What a Doll!™ collection for the US, created by Kahn Lucas Lancaster, Inc, one of the world’s leaders in girls’ fashion since 1889. The What a Doll!, will be coming to Kamarts across the US and online.

Dev Mukherjee, president, Seasonal & Toys, Sears Holdings, said in a press release, “Kmart is excited to help little girls make everlasting friendships by bringing the What a Doll! collection to stores nationwide.” “We hope parents will appreciate the value of the dolls, not only for their affordability, but also for their children, who will learn new means to express themselves through safe and creative playtime.”

Products in the What a Doll! collection are affordably priced to meet the Kmart shopper’s budget. All of the dolls are available for $29.99. Clothes and accessories range from $19.99 to $24.99 and are sold separately. Customers can shop for any of the What a Doll! toys exclusively at select Kmart stores in the US and online through

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