S1 Series By Safety 1st For The Fashion-Forward Mom

Dorel Juvenile Group , Inc., a division of Dorel Industries, and the nation’s largest juvenile products manufacturer, announces the launch of a new, premium collection – the S1 Series by Safety 1st – offering premium design with safety in mind. S1 Series is the first collection of its kind designed to meet exceptional standards of both safety and style, providing parents with high quality products for travel, meal time, and play. The line, which includes a travel system, play yard and high chair, is now available exclusively at Babies“R”Us stores nationwide and online at Babiesrus.com.

“As the leaders in cutting-edge safety innovation, we’re excited to combine our traditional safety expertise with fashion-forward style with the new S1 Series by Safety 1st,” said Dave Taylor, President and CEO of Dorel Juvenile Group. “With the launch of this series and by providing these new premium products we continue our commitment to parents and caregivers to deliver the products they want and the quality they trust.”

The S1 Series Features The Following Baby Gear

S1 Aerolite LX Premier Travel System

This new travel system features one of the lightest weight strollers on the market while still providing fashion-forward styling, innovative safety technology, and all of the convenience features parents expect when traveling with baby, such as the multi-position canopy and a seat that reclines for comfort.

S1 Satellite™ Premier Play Yard

Baby’s nursery is complete with the brand new S1 Satellite™ Premier Play Yard, featuring an innovative hamper system for easy use and care, which is removable and washable. In addition, it includes the new twinkling Starry Night mobile that gently calms or entertains baby. The S1 Satellite™ Premier provides convenience at any time, as it features a comfortable bassinet for nap time, an elevated changing table, and plenty of room for play.

S1 ComfySeat Premier High Chair

A stylish high chair for meal time, the S1 ComfySeat Premier includes safety features such as the SlideGuard® safety restraint, and a five-point safety harness that adjusts with a growing child, accommodating up to 50 pounds. It also has six height adjustments to grow with the child as well as being multi-functional in the home. The plush seat keeps baby comfortable while convenience features such as a compact fold and a dishwasher safe insert tray make for easy clean-up.

The S1 Series by Safety 1st will be sold at Babies“R”Us stores nationwide and online. For more information, including safety features, please visit www.safety1st.com/S1.

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